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THE MATADOR BLOG

Playbooks from the team.

What's ranking, what's signing, and what's changing in AI search — written by the attorneys and marketers behind 150+ member firms.

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What Google Looks For in a Lawyer’s Website: Understanding EEAT

Learn how Google’s EEAT guidelines apply to law firms. See how lawyers can demonstrate experience, expertise, authority, and trust to rank higher and win more cases.

Updated Jun 12, 2026 · 6 min read
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How Law Firms Drive Website Traffic And Why It Matters For Lead Conversion

Jul 11, 2025 · 8 min read
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How The Yoast SEO Plugin Helps Improve Your Law Firm’s Website

Mar 11, 2025 · 3 min read
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Backlinking Strategies That Help Your Law Firm Website Rank Higher

Mar 11, 2025 · 3 min read
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Optimizing Your Law Firm Website For SEO Success With Our Digital Marketing Company

Mar 1, 2025 · 4 min read
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The Basics Of Technical SEO Improving Your Law Firm’s Website Code

Feb 8, 2025 · 4 min read
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How To Build A Strong Backlinking Strategy For Your Law Firm’s Website

Jan 31, 2025 · 3 min read
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How Yoast SEO Plugin Helps Optimize Your Law Firm's Website

Jan 17, 2025 · 3 min read
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How To Optimize Your Law Firm’s Website For Search Engines

Dec 16, 2024 · 5 min read
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The Importance Of Content In SEO How To Rank Your Law Firm’s Website

Dec 9, 2024 · 5 min read
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Ransomware

Mar 18, 2021 · 2 min read
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Potential Site Issues Following WordPress 5.6 Update Coming in December

Nov 13, 2020 · 2 min read
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