Clio Top Legal Marketing CompanyMost marketing companies sell law firms traffic. We were built by lawyers who needed cases — so we treat your marketing budget the way you treat a client's case: with a plan, a record, and an outcome you can measure.
Wayne CohenFounder, Matador Solutions
Where we came from.
It started in a plaintiffs firm.
Wayne Cohen spent decades trying cases in Washington, D.C. — building one of the city's leading plaintiffs practices and learning exactly what a signed case is worth.
He also learned what it costs to get one. He has taught at George Washington University Law School since 1993.
Every vendor sold clicks. None sold cases.
Year after year, marketing companies sent reports full of impressions, rankings and traffic. Not one could say how many of those people became clients.
The contracts were long, the work was outsourced, and the website belonged to the vendor. Wayne knew other firm owners felt the same way.
So he built the company he wanted to hire.
Matador started as a cooperative: firms share what's working — keywords, intake scripts, case values — and everyone gets smarter. Today that's 150+ member firms.
Our team: attorneys, marketers, writers and developers who all answer to one number.
Six promises we make to every member.
These aren't values on a wall. They're written into how we price, report and staff every account.
Every call and form is tracked to its source and followed through intake. If a channel doesn't sign cases, we cut it.
Your website, content and every account are in your name. Leave anytime and take it all with you.
No long-term contracts. SEO takes time — so we show progress every month and you decide if we stay.
Firms in the Co-Op share what's working. Your results improve because 150+ other firms are learning alongside you.
Our team includes attorneys. We know bar advertising rules, intake, and what a case is actually worth.
Not every firm is a fit. If we don't think we can grow yours, we'll say so on the first call.
