132% more engaged visits from search

Robinson & Hadeed, a family law firm, joined the Matador Co-Op in June 2020. A refreshed website and steady SEO grew engaged visits from organic search by 132% and put them on page one across Tacoma, Gig Harbor and Kitsap County.

Family Law Tacoma, WA Gig Harbor, WA Kitsap County, WA Member since June 2020

Goals

Robinson & Hadeed joined the Matador Co-Op in June 2020 wanting a fresh website and a real strategy to raise their visibility across Tacoma, Gig Harbor and Kitsap County.

Challenge

Their website lacked the contemporary design, user experience and technical capabilities needed to compete online, and they struggled to rank for the keywords most important to their practice.

Solution

✓An updated website: a polished design, streamlined navigation, faster mobile pages and SEO fundamentals throughout.
✓Technical SEO: a site migration, title tag optimization and site structure audits.
✓Content: new blogs, updates to existing pages and competitor analysis, with keywords chosen from search volume data.
✓Local SEO: Google Business Profile optimization and directory submissions.
✓Backlinks: guest blogging and steady link building took referring domains from 29 to 182, up 527%.
✓Conversion tools and planning: heat mapping, contact form analysis, annual strategic planning and regular reporting.

Outcome

Comparing 2024 to 2025 with 2022 to 2023, engaged sessions grew 57% overall and 132% from organic search. The firm now has over 160 map listings, consistently in the top 3, and more than 100 keywords on page one of Google.

For "divorce lawyer Gig Harbor, WA", they rank first in the organic results and second in the map listings.

132% more engaged visits from search

Goals

Challenge

Solution

Outcome

Firms like yours, results first.