Goals
Leinart Law Firm, a bankruptcy firm serving Dallas and Fort Worth, joined the Matador Co-Op in February 2022 looking for a new approach to grow their reach.
Challenge
They were spending $10,000 a month on marketing with no Dallas keywords ranking in the first 3 positions. The investment wasn't paying off.
Solution
- ✓Monthly keyword-targeted content.
- ✓Backlinks: 2,700 backlinks from 54 new domains in two years.
- ✓Conversion-focused website changes.
- ✓Google listing optimization for Dallas and Fort Worth, with weekly updates.
- ✓Monthly call reporting and intake analysis that showed where intake staff and ad spend could do better.
Outcome
All of their targeted keywords are now on page one. Monthly calls grew from 382 in January 2022 to 953 in January 2023.
As of January 2024 they rank in the top 10 for 42 targeted keywords and in the map listings for 65 of 69, and their 12 original keywords have moved up 189 positions. Monthly visitors grew from 7,282 to 16,590 in two years, and the Dallas and Fort Worth listings gained 27 and 19 reviews.

Clio Top Legal Marketing Company
