Clio Top Legal Marketing Company
Goals
David DiBrigida has practiced personal injury law since 1992. He joined the Matador Co-Op in February 2023 to grow his firm's numbers in New Jersey through SEO and Google's Local Services Ads.
Challenge
He was ranking in the top 10 for just three keywords, and his website needed a stronger focus on turning visitors into calls, with a compatibility issue on the way.
Solution
- ✓Content targeting the keywords that bring in cases.
- ✓A website redesign built for calls: a header focused on calling the firm, and a contact form in every footer.
- ✓Local Services Ads, managed by Matador.
- ✓Google listing optimization for personal injury, with weekly updates.
- ✓Backlinks: 652 backlinks from 27 new domains in a year.
- ✓Monthly call reporting that showed where receptionist staff and ad spend could do better.
Outcome
Just four weeks in, his targeted keywords had moved up over 500 positions. Monthly inbound calls grew from 64 in March 2023 to 177 that December. Local Services Ads brought in over 60 new cases in a year at around $900 per case, far below a typical referral fee.
As of January 2024 he ranks in the top 10 for 84 keywords and in the map listings for 51. "Car accident lawyer Roseland, NJ" ranks second in the organic and map results, with an LSA in the sponsored results, and his Google reviews grew from 281 to 477 in a year.
