1,947% more lead calls

01

Goals

When Carpenter & Lewis joined the Matador Co-Op in August 2021, they wanted two things: a website that reflected the firm's credibility, and a real strategy to raise their visibility in search.

02

Challenge

Their existing website lacked the modern design, user experience and technical foundation it needed to compete online. Many of their most important search terms were unranked or poorly positioned, so people searching for an estate planning, probate or business lawyer in their market weren't finding them.

03

Solution

• ✓A rebuilt website. A clean, professional design, easier navigation and fast, mobile-friendly pages, with SEO built into the site's structure.
• ✓Targeted SEO. Keywords chosen for the cases they bring in, and quality backlinks built every month to grow the site's authority.
• ✓Local search and Local Services Ads. Steady local SEO to win the map listings, and Local Services Ads to capture high-intent leads.
• ✓Video. The firm provides the content; we handle the editing, publishing on their website and YouTube, and distribution across social media. It also keeps visitors on the site longer.
• ✓Intake advice. Guidance on intake procedures, so more of those calls turn into clients.

04

Outcome

From 2021 to 2024, lead calls grew an estimated 1,947%. Carpenter & Lewis now has more than 100 keywords on page one of Google and over 148 high-value map listings ranking on page one, often in the number one spot.

Search one of their most important terms, "trust lawyer Knoxville, TN", and they come up first in both the organic results and the map listings.