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THE MATADOR BLOG

Playbooks from the team.

What's ranking, what's signing, and what's changing in AI search — written by the attorneys and marketers behind 150+ member firms.

Popular: AI search
All AI Search & GEO SEO Local Services Ads Intake Websites Practice Growth Case Studies
AI Search
& GEO
FEATURED AI Search & GEO

How AI Discovers Your Law Firm: An In-Depth Look at AI Search

A technical deep dive into how ChatGPT, Google AI Overviews, and Perplexity learn about your law firm — plus a practical operating model for 2026

Nick Cohen, Esq. Nick Cohen, Esq. · Updated Jul 22, 2026 · 16 min read
Read the playbook →
SEO
SEO

Hidden Technical SEO Issues That Are Killing Your Law Firm's Rankings

Feb 19, 2026 · 8 min read
SEO
SEO

Keyword Gap Analysis For Lawyers

Jan 5, 2026 · 6 min read
SEO
SEO

Best Estate Planning SEO Keywords to Target in 2026

Jan 2, 2026 · 15 min read
SEO
SEO

Personal Injury Lawyer SEO Keywords: How to Attract High-Value Cases in 2026

Dec 29, 2025 · 19 min read
SEO
SEO

LSI Keywords for Lawyers: Using Semantic Search to Rank Without Keyword Stuffing

Dec 22, 2025 · 7 min read
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SEO
SEO

Voice Search Optimization for Lawyers: Capturing 'Near Me' and Conversational Queries

Nov 24, 2025 · 9 min read
SEO
SEO

Estate Planning Keyword Strategy: Why 'Cheap Will' Searches Don't Pay the Bills

Nov 10, 2025 · 7 min read
AI Search & GEO
AI Search & GEO

Why GEO Matters for Lawyers in the Age of AI Search

Oct 27, 2025 · 6 min read
SEO
SEO

How Law Firms Can Track SEO ROI: A Simple Guide

Oct 13, 2025 · 7 min read
SEO
SEO

How Law Firms Can Compete With Directories Like Avvo and FindLaw

Sep 29, 2025 · 6 min read
Websites
Websites

What Google Looks For in a Lawyer’s Website: Understanding EEAT

Sep 29, 2025 · 6 min read
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