Clio Top Legal Marketing Company
Goals
Eric Siegel came to Matador while moving from a real estate practice to a multi-practice law firm. He needed an experienced marketing team that could generate cases quickly.
Challenge
He was starting from zero: no website, no domain rating, no Google reviews and no other marketing, in the competitive Washington, D.C. market.
Solution
- ✓A new website, launched in mid-2020.
- ✓Monthly targeted content built around the searches that bring in cases.
- ✓Backlinks every month: 418 backlinks from 121 domains in three years.
- ✓Google Business Profile: created and optimized to drive traffic to the site.
Outcome
His firm was ranking and bringing in more cases within the first three months. In February 2021 the site brought in 18 calls for the month; in February 2024, over 270.
Eric now has more than 140 high-value keywords on page one of Google, and his targeted keywords have moved up 1,095 positions. For "civil rights lawyer Washington D.C.", the site ranks in the top 3 map listings and the top 10 organic results. Traffic has grown an average of 110% a year since launch, and his Google listing had 22,693 views from October 2023 to March 2024.
