Goals
Hoegen & Associates joined Matador at the peak of the Covid crisis, looking to grow during a market downturn. They had never pursued internet marketing, but knew their clients were moving online.
Challenge
They were starting from scratch online, with a wide range of practice areas to build visibility for, from business and real estate law to tax assessment and title insurance.
Solution
- ✓Backlinks: 505 high-quality backlinks from 185 domains over four years, through directories and exchanges.
- ✓Rolling on-site content published steadily.
- ✓Google Business Profile: weekly updates, uniform product listings and a fully completed profile.
- ✓Intake guidance for new clients.
Outcome
They moved 37 of their 38 most important keywords to page one and have over 100 map listings in the top 3. For "tax appeal lawyer Delaware County, PA", they rank first in the organic results.
Their Google Business Profile brings in about 80 calls a month, with over 600 in five months, and website users grew by more than 130% in every category from 2022 to 2024. The growth was enough for the firm to add a new lawyer.

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