Clio Top Legal Marketing Company
Unlock Local Services Ads for your firm
LSAs were introduced in 2015 and made available to lawyers in 2021. The ad product is a great case acquisition tool, typically getting a higher quality of client at a lower cost per case. when compared to PPC. The pricing model is pay-per-lead rather than Google's traditional pay-per-click model.
- Pay-per-lead model
- Easily track cost-per-case
- Practice area targeting
- Geo targeting by city, state, zip code
- Show up above PPC
- No landing page required, only Google reviews
Why are our LSA strategies so effective?
Based on real data, hundreds of firms, and millions in spend
Our COO, Nick Cohen, recognized the importance and value of LSAs when they first were introduced to lawyers. He immediately reached out to hundreds of firms both in and out of the Co-Op to share information on this extremely affordable case acquisition tool.
He took calls with over a hundred firms, analyzing millions in spend and sharing best practices on how to master this new channel. Now, we have developed a unique set of systems that result in our Members to outperforming nearly all of their competitors for LSAs.
Actual LSA results
On the right, you will see the results from a personal injury firm that is part of the Co-Op. The firm name has been removed. We make it incredibly easy for firms to know who called, what they called about, and most importantly -- how much each case costs.
What is included in our local services ads management program?
When you join the Co-Op, you get access to the best practices we have developed by analyzing millions of dollars in local services ads spend.
Turnkey management
Matador manages your LSA account from start to finish. Set up is critical, and requires a lot of information from your firm, including bar licenses, malpractice insurance, images, and more. We are in the account daily reviewing the leads and providing updates to the firm.
100% accurate tracking
We build an easy-to-use tracking sheet for every single firm that we work with. All you need to do is go into the sheet and mark each lead as retained, rejected, referred, retained/referred, or other.
Constant updates
We are constantly keeping you updated on your cost-per-case, and making tweaks accordingly. You will never be in the dark on your account performance.
What makes our local services ads management so effective?
We have put in our "ten thousand hours" into understanding how to run these campaigns, and have the results to prove it. Our best practices are second to none.
How do you know what works if you’ve never gotten results before? Our team has analyzed millions of dollars in law firm spend and it gives us a unique advantage in this space.
Unlikely most vendors, we don't hide the ball. You will know exactly what is going on with your account every day. Your cost-per-case is crystal clear. As a result, we are able to make intelligent adjustments to increase performance.
Nick is Matador's Chief Operating Officer and a licensed California attorney.
