20+
Monthly New Personal Injury Clients
How our SEO work & site redesign boosted New Jersey personal injury case numbers for Matador Co-Op member, Law Offices of David A. DiBrigida
Services Used:
Practice Areas
Personal injury with a focus on motor vehicle accidents
David at the Law Offices of David A. DiBrigida has been practicing personal injury since 1992. He joined the Matador Co-Op in February 2023 seeking to grow his firm’s numbers in New Jersey through SEO work and Google’s Local Service Ads (LSAs). He was ranking in top 10 positions for just 3 keywords and needed experienced marketers to help turn things around.
“The monthly review of your marketing campaign is with a live person that is knowledgeable and ready to take as much time as needed to answer your questions and help you grow.
I have seen steady progress in my marketing results and I am currently opening more files than ever before. I highly recommend Matador to any attorney!”
– David DiBrigida
SEO Performance
WHAT MADE THE DIFFERENCE?
- Ongoing content targeting keywords
- Website redesign to drive conversion
- Investing in Local Service Ads
- Google listing optimization and updates
- Building a backlink profile to improve site health
- + more
Call Performance
The number of monthly inbound calls have steadily increased over the year from 64 in March 2023 to
177 in December. Monthly call reporting by Matador highlighted areas for growth with receptionist staff and where ad spends were most effective.
Increase in calls between
Feb ’21 and Feb ’24
SITE REDESIGN
A desire for a stronger conversion focus and an impending compatibility issue spurred the decision to
redesign the website. A global header with emphasis on calling the firm, as well as a fillable contact
form in the footer, keeps conversion at the forefront no matter where you are on the site.
PRIOR SITE DESIGN
CURRENT SITE DESIGN
Keyword Movement
Their most important keyword, car accident lawyer Roseland, NJ, is ranking in position 2 for organic results, maps, and appears in sponsored results through an LSA.
As of January ‘24, the firm is ranking in the first 10 positions for 14 high-quality targeted keywords. Overall, they have 51 keywords ranking in map listings and 84 total keywords ranking in top 10 positions. Improved rankings translate to higher new client conversion.
Just 4 weeks after joining Matador, the firm’s targeted keywords moved up over 500 positions.
Backlinks
In one year, the firm has gained 652 backlinks from an additional 27 new
domains. A healthy backlink profile is highly valued by Google. Backlinks serve as endorsements, indicating credibility and relevance of a website.
Google's Local Services Ads
An investment in Google’s Local Service Ads (LSAs) program, managed by Matador, led to over 60 new cases for the firm for the year. The average cost per case came out to around $900, beating out a typical referral fee by far.
Google My Business Listing
In one year, the total number of GMB listing reviews for the
firm jumped from 281 to 477. Matador both optimized the
listing for personal injury and published weekly updates to
keep the firm’s listing fresh and current. This work enhances
accuracy and trust with Google, boosts rankings, and
increases client engagement.
