382%
Monthly New Bankruptcy Client Lead Increase
How our SEO work catapulted Matador Co-Op member Leinart Law Firm to dominate in the bankruptcy market in Texas.
Services Used:
Practice Areas
Bankruptcy - Personal & Business
Leinart Law Firm joined the Matador Co-Op in
February 2022. They were paying $10k each month
with no Dallas keywords ranking in the first 3 positions.
Their investment wasn’t paying off. They needed a new approach to fuel change and grow in their reach.
SEO Performance
Through monthly targeted content, GMB listing
optimization, backlink building, intake analyzation and
more – all targeted keywords are now on page 1 and
monthly calls have nearly tripled.
WHAT MADE THE DIFFERENCE?
- Ongoing keyword targeted content
- Building a backlink profile to improve site health
- Website conversion-focused changes
- Google listing optimization and weekly updates
- Monthly call reporting
- + more
Call Performance
The number of monthly inbound calls have steadily increased each month. In Jan ‘22, the number of
monthly calls was 382, in Jan ‘23 that number had jumped to 953! Monthly call reporting by Matador
highlighted areas for growth with intake staff and where ad spends were most effective.
Increase in calls between
Feb ’21 and Feb ’24
Keyword Movement
For more detailed rankings, view the full list here.
As of January ‘24, the firm is ranking in the first 10 positions for 42 high-quality targeted keywords. They’re ranking in map listings for 65/69 targeted keywords and their 12 original targeted keywords have moved up 189 positions since joining the Co-Op. Improved keyword rankings make the difference in new client conversion numbers.
Backlinks
In 2 years, the firm has gained 2700 backlinks from an additional 54 new domains. Google highly values a healthy backlink profile. They work as endorsements, showing credibility and relevance.
Traffic
In January 2022, there were 7282
monthly visitors. In January 2024 there
were 16,590 monthly visitors. An
incredible increase in traffic of 10,000
monthly visitors. Of course, an increase
in site visitors drives new cases. That
consistent stream of new cases is key
to success in the bankruptcy market.
Google My Business Listing
Over two years, both the Dallas and Fort Worth locations gained around 20 reviews. Matador both
optimized the listings for bankruptcy clients as well as published weekly updates to keep the firm’s
listing fresh and current. This work enhances accuracy and trust with Google, boosting rankings and
increasing client engagement.
DALLAS, TX LISTING
+27 REVIEWS IN 2 YEARS
6 MONTH DATA
FORT WORTH, TX LISTING
+19 REVIEWS IN 2 YEARS
