Law Firm Digital Marketing Company
From brand building and website development to powerful advertising, our law firm digital marketing company has the expertise you need to stand out from the crowded pack. We take the time to understand more about the clients you represent and the cases you take, then create a bespoke digital marketing strategy to help you grow your business.
With proven strategies backed by hard data, we take the guesswork out of digital marketing for lawyers. Forget the fragmented approach of working with multiple agencies. Matador Solutions, LLC offers comprehensive strategies and works as an extension of your team. And, with transparent ROI reports, you’ll know exactly what you’re getting for each dollar spent.
Ready to boost your online presence? Contact us today to get started.
How Can Our Law Firm Digital Marketing Company Help Your Firm?
We execute your advertising campaigns, build your banners, and optimize your website for search engines like Google and Bing (SEO). And, we keep your website flourishing and robust so you can focus on your clients.
Lead Management And Search Engine Ranking
Qualified leads are critical to keeping your firm in business. Depending on the area of law you practice, you may need a steady stream of new clients, which means building a stronger brand and more robust online presence. When new clients need a lawyer, they usually need one right now and will choose one of the first few firms that pop up on their search return page.
We use a blend of informative, engaging content, artificial intelligence, and in-depth knowledge of the latest SEO trends to ensure that your website naturally pulls to the top of a search engine return page (SERP). We’ll help you rank consistently higher than before, organically getting your firm in front of new leads.
- Keyword research and selection
- Content development
- Link building (backlinking)
- Website improvements
- Google My Business listing optimization
Focusing On Your Industry
Legal marketing has certain guidelines and restrictions that other professions may not. That’s why it’s critical for lawyers to partner with a law firm digital marketing company that understands Bar Association requirements and ethics in legal advertising. We don’t just enhance your website for SEO. We do so with an eye toward professionalism on your behalf.
Digital Advertising
You have full control over all your digital marketing and advertising campaigns when you partner with Matador, but trust us to run its implementation and deployment efficiently and effectively. We can dial it up during business lulls when you need more work or scale it down when you’re too busy.
Our strategy is diversified, making purposeful choices to yield consistent results. Our focus is getting you a top ROI for your advertising dollars.
The Matador Solutions Approach
Our law firm digital marketing company is dedicated to helping law firms like yours reach their business growth goals through effective, unique lawyer marketing strategies. Your website is one of your most important assets in this regard, and we start with a thorough analysis of what works and what needs enhancement for better SEO.
From custom sites to effective landing pages and robust, informative blog and video assets showing your firm’s expertise, we improve the value of your firm’s website, making it a vital tool for SEO and your digital marketing strategy.
Ready to get started? Contact Matador Solutions, LLC today to speak with one of our SEO specialists.
Elevate Your Practice With Expert Law Firm Digital Marketing
With so many potential clients turning to the internet to search for legal representation, having a strong online presence is not just an option for law firms – it’s a necessity. Matador Solutions, LLC specializes in law firm digital marketing, helping legal practices thrive in the competitive online landscape. Our tailored strategies are designed to increase visibility, attract high-quality leads, and convert visitors into loyal clients. Here’s how we can help your law firm reach new heights.
Why Digital Marketing Is Essential For Law Firms
The legal industry is highly competitive, with numerous firms vying for potential clients’ attention. Traditional marketing methods, while still valuable, are no longer sufficient. Digital marketing is a powerful way to reach a broader audience, build credibility, and establish a strong online brand presence.
The Matador Solutions Approach To Law Firm Digital Marketing
Our digital marketing and SEO strategies are specifically tailored to your firm, goals, and market. We use a combination of tried-and-true digital tactics and innovative marketing campaigns to deliver solid results.
Here’s how you benefit when you parent with Matador Solutions:
- Enhanced Online Visibility: With the majority of people searching for legal services online, your firm needs to be easily found on search engines. Effective digital marketing ensures that your law firm appears prominently in search results, making it easier for potential clients to find you.
- Targeted Advertising: Digital marketing allows for precise targeting. We help you reach the specific demographics most likely to need your services, ensuring your marketing budget is spent efficiently and effectively.
- Building Trust and Credibility: A professional online presence, supported by informative content and positive client reviews, builds trust and credibility. Clients are likelier to choose a law firm with a strong, positive digital footprint.
- Measurable Results: Unlike traditional marketing, digital marketing provides detailed analytics showing exactly how your campaigns perform. Our data-driven approach allows for continuous optimization and improvement based on quantifiable results.
Matador Solutions’ Comprehensive Services
We offer a full suite of digital marketing services tailored specifically for law firms. Our team of experts understands the unique challenges and opportunities within the legal industry and is committed to delivering results. Here’s what we provide:
- Search Engine Optimization (SEO): We optimize your website to rank higher in search engine results, driving organic traffic and increasing visibility. Our SEO strategies include keyword research, on-page optimization, technical SEO, and link building.
- Pay-Per-Click (PPC) Advertising: Our targeted PPC campaigns place your ads in front of potential clients at the moment they are searching for legal services. We manage your campaigns to ensure maximum ROI, carefully monitoring and adjusting to optimize performance.
- Content Marketing: High-quality, informative content is key to attracting and engaging clients. We create compelling blog posts, articles, and other content that showcases your expertise and address your audience’s concerns.
- Website Design and Development: A professional, user-friendly website is the cornerstone of your digital presence. We design and develop websites that are visually appealing and optimized for performance and conversion.
Contact Matador Solutions Today For A Personalized Assessment
Elevate your law firm’s digital presence with Matador Solutions. Our comprehensive digital marketing services are designed to help you attract more clients, build trust, and grow your practice. Contact us today to learn more about how we can transform your law firm’s online marketing strategy.
10 Ways Law Firms Can Boost Their Online Presence With Digital Marketing
When more than 80% of your potential clients start their search for an attorney on the internet, a strong online presence is crucial for law firms to attract clients, establish credibility, and stand out in a competitive market.
Developing a robust online presence and a legal website that consistently ranks high for search engine results can be a full-time job—but that’s where Matador Solutions, LLC, shines. We invigorate your online presence using a combination of creativity, proven, data-driven tactics, and a keen insight into your market.
Here are ten effective ways we boost your online presence through our bespoke digital marketing:
Create a professional website: A well-designed and user-friendly website serves as the cornerstone of your online presence. We ensure it is optimized for search engines and mobile devices.
Content marketing: Regularly publishing high-quality, informative content such as blog posts, articles, and whitepapers not only showcases your expertise but also helps improve search engine rankings.
Search engine optimization (SEO): Implementing SEO strategies, such as keyword optimization, meta tags, and link building, can help your website rank higher in search engine results pages (SERPs) and attract more organic traffic.
Social media marketing: Engage with your audience on popular social media platforms like LinkedIn, Twitter, and Facebook. Share valuable content, participate in discussions, and build relationships with potential clients and referral sources.
Email marketing: Maintain regular communication with your clients and prospects through targeted email campaigns. Share relevant updates, legal insights, and promotions to keep them informed and engaged.
Online reviews and reputation management: Encourage satisfied clients to leave positive reviews on platforms like Google My Business, Avvo, and Yelp. Respond promptly to any negative feedback and take steps to address concerns.
Pay-per-click (PPC) advertising: Supplement your organic traffic with targeted PPC campaigns on platforms like Google Ads. Use keyword targeting, ad extensions, and compelling ad copy to drive qualified leads to your website.
Video marketing: Capitalize on the popularity of video content by creating informative and engaging videos about your practice areas, frequently asked questions, or client testimonials. Share them on your website and social media channels.
Local SEO optimization: Optimize your website for local search by including location-specific keywords, creating Google My Business listings, and obtaining citations from local directories. This helps you attract clients in your area who are actively seeking legal services.
Analyze and refine your strategy: Regularly monitor key performance metrics such as website traffic, conversion rates, and engagement levels. Use analytics tools to identify areas for improvement and refine your digital marketing strategy accordingly.
Let Matador Solutions Improve Your Online Presence
Do you want to enhance your firm’s online visibility, attract more qualified leads, and ultimately grow your client base in today’s competitive digital landscape? You know that the competition is tough for attorneys in any focus area. Stand out from the crowd with individualized SEO strategies from our law firm digital marketing company. Contact Matador Solutions today for an in-depth assessment.
Maximizing Visibility
How our search engine optimization strategies can help grow your reach
Transform your online presence
For over ten years, the Matador Co-Op has specialized in SEO for law firms, mastering the art of enhancing digital presence in the legal sector. Our strategy begins with in-depth keyword research and selection, ensuring your firm’s content aligns perfectly with potential clients’ search queries. This is complemented by our dedication to developing authoritative content, positioning your firm as a trusted source in your area of law.
Our comprehensive SEO efforts also include strategic link building to elevate your website’s credibility and specific improvements to enrich site performance and user experience. A key part of our strategy involves optimizing your Google My Business listing, significantly increasing your visibility in local searches. These tailored strategies have consistently achieved significant growth for our Co-Op members, boosting inquiries and enhancing client acquisition.
Troubled by a dwindling flow of new cases?
If you’re facing a drop in calls, our SEO strategies can boost your law firm’s positioning in search results. Our members see improvements both in organic and map listings, increasing visibility to potential clients. Additionally, with call tracking and monthly reports, we provide actionable insights for your intake staff, ensuring every client opportunity is maximized.
Co-Op Membership Benefits
Our core strategies for strengthening search rankings
When you join forces with Matador Solutions, you’ll tap into our complete array of SEO offerings. Crafted to fine-tune every aspect of your marketing strategy, these services include:
Targeted content development
At Matador Solutions, our content strategy is all about precision and results. We kick off by researching the keywords specific to each law firm’s market. Our team then consistently produces fresh, relevant content every month. Additionally, we provide strategic guidance on when to shift focus to new markets, enabling firms to expand their reach effectively.
Link building
Our approach to backlinks is to build high quality valuable links. We do this through creating keyword focused content, as well as leveraging press releases, scholarships, and community involvement to bolster backlink portfolios. We work to ensure that each law firm’s link-building efforts are strategic and effective in enhancing their online visibility and authority.
Website improvements
When we improve websites for better search engine results, we focus on making them both more user-friendly and effective in bringing in new clients. This means putting clear buttons and links in easy-to-find places so visitors know what to do next. We also use tools like title tags, headers, page speed improvements, meta descriptions, and schema markup to help search engines understand the website’s content better. By incorporating client reviews and updating the user interface regularly, we not only boost search engine visibility but also attract and convert leads effectively.
Google My Business listing optimization
Google My Business listings are key for SEO, increasing a law firm’s local search visibility, especially in map listings, and driving website traffic and conversions. This includes adding relevant products and services, along with regular updates to keep profiles fresh and engaging. Additionally, we offer guidance on managing negative feedback to uphold a positive online reputation. Through our strategic approach, we assist law firms in effectively attracting more local clients.
Your Success is Our Success
The Matador Solutions advantage
A decade in legal marketing
With over a 10 years of experience in law firm marketing, our Co-Op has developed a deep understanding of what works and what doesn't. This extensive experience allows us to craft effective keyword strategies tailored to the unique needs of law firms, driving high-quality keyword movement.
Full ownership
Member firms retain full ownership of the intellectual property produced by the Co-Op. Unlike some vendors, you have complete control over your website, content, and all associated accounts.
Transparency
We operate in some of the country's most competitive markets. Monthly, we collaborate with you to assess your keyword rankings. Should a keyword encounter difficulties, we address it head-on rather than conceal the issue.
“We are exceptionally satisfied with the service we have received from Matador. We’ve partnered with them for over a decade and owe a great deal of our own success to their insight and forward-thinking approach to marketing.”
Chris Patterson, Esq.
Membership Impact In Numbers
Why choose the Matador Co-Op as your marketing partner
100s
of quality keywords moved to top 10 ranking positions for our Co-Op members.
4-12x
average ROI. Our marketing strategies increase new client acquisition through a mix of SEO, paid marketing, and improving on-site conversion.
200%
average increase in calls. This surge translates into a significant opportunity for your firm to connect with a broader client base.
Frequently Asked Questions
FAQs on search engine optimization
Interested in understanding more about search engine optimization for your legal practice? Explore our FAQs:
While there’s no guarantee, you should see results within 6 months. Search engine optimization is a long-term game and is highly dependent on what practice areas you’re looking to target and the competitiveness of the geographic area. A brand new personal injury firm in New York City can expect rankings to take longer to move than a PI firm in Montana. Results can also depend on your budget, the more tools your firm can invest in the better your results.
Backlinks are vital. They send the signal to Google that your site is reputable and they should show it to users searching for relevant information, driving traffic to the site. But the type of backlink is also important. We focus on building high-quality links that are relevant to your practice areas. Backlinks from a low ranking domain authority site or a site with a high spam percentage can actually end up hurting your site rather than helping.
Undertaking SEO of your site on your own is possible, and there’s a wealth of resources available to help you learn the basics. However, SEO, especially in the competitive legal industry, involves complex strategies and ongoing adjustments that require a deep understanding of both search engine algorithms and current trends. With 10 years of experience in the space, we save you the headache and produce results quickly.
While social media doesn’t directly influence SEO rankings, it can significantly affect your SEO efforts indirectly. Sharing content on social media can increase brand exposure, drive traffic to your website, and enhance your firm’s online presence, leading to more backlinks and improved search rankings.
