SEO (Search Engine Optimization) is a methodology enabling businesses like yours to show up at or near the top results on search engines like Google for terms that your customers probably use to find you and businesses like yours. Use these tips from Matador Solutions, a DC SEO company, that are basically a quick and easy daily digest of advice you can use today get found more often online, improve conversion rates, and win new business.
Today’s tip: Own your brand with PayPerClick (PPC) Ads focused on your own name. Now, some disclaimers: PayPerClick (PPC) Ads aren’t for everybody. For the uninitiated, PPC Ads are those links on the side or on top of Google search results that read “Ads” and are often highlighted in pink (see example).
They cost a lot of money, customers rarely click them, and if you directly compared the return on investment from SEO versus PPC, SEO will win out on most occasion, especially if you’re looking to earn new business over the long-term.
That said, the biggest issue with PPC stems from the fact that ads don’t look like organic search results. Or, at least that used to be the case. These days digital ads are changing, and one of the main ways is that PPC ads may soon look organic.
They cost a lot of money, customers rarely click them, and if you directly compared the return on investment from SEO versus PPC, SEO will win out on most occasion, especially if you’re looking to earn new business over the long-term.
That said, the biggest issue with PPC stems from the fact that ads don’t look like organic search results. Or, at least that used to be the case. These days digital ads are changing, and one of the main ways is that PPC ads may soon look organic.
Looks different, doesn’t it? What does this mean for you? Well, basically PPC ads are cheaper when they focus on your own brand (there are a lot of reasons for this, but take it as a rule or ask us to learn more). Consequently, to manage your own online reputation, you should consider running PPC ads on your own name, because it will give you more control over the front page of search results for your name. That means moving third-party review sites and other content to don’t control to a secondary position to your own business, and that’s without a doubt a good thing to do.
Don’t take my word for it though, have a look at these search results for ‘Disney shop’:
Don’t take my word for it though, have a look at these search results for ‘Disney shop’:
Contact us to learn more. Matador Solutions is a top DC SEO company and general digital marketing agency in Washington, DC. We serve clients locally and nationally.
