May 2013

Buying Yelp Reviews

Yelp can be great for business. An extra star rating leads to a 5-9% increase in sales. But a drop in ratings hurts just as much. What’s worse, good reviews may be filtered out by Yelp’s opaque algorithm, which screens reviews. What’s a business owner to...

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Remove Bad Reviews from Yelp

It is impossible to make everyone happy. Negative Yelp reviews are all but inevitable. Are they fair? Of course not—but life rarely is. We know that a rant that passes for a review can boil your blood. Even if it isn’t true, it’s still bad for...

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