May 2013

Buying Yelp Reviews

Yelp can be great for business. An extra star rating leads to a 5-9% increase in sales. But a drop in ratings hurts just as much. What’s worse, good reviews may be filtered out by Yelp’s opaque algorithm, which screens reviews.What’s a business owner to...

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Remove Bad Reviews from Yelp

It is impossible to make everyone happy. Negative Yelp reviews are all but inevitable. Are they fair? Of course not—but life rarely is.We know that a rant that passes for a review can boil your blood. Even if it isn’t true, it’s still bad for...

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