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★★★★★ Trusted by 150+ law firms
The Matador team in a strategy session at the Santa Monica office
★★★★★Trusted by 150+ law firms Clio logoClio Top Legal Marketing Company

$1 Billion+ generated for law firms.

Signed cases from Google, ChatGPT, and Perplexity — for 150+ member firms. See the proof and claim your free growth plan today.

"Since joining the Co-Op, I've doubled my volume twice." — Jonathan Felt, Felt Family Law & Mediation
Every dollar tracked to a signed case.
Spend Rankings Calls & new contacts Signed cases ROI: 4–12x avg.
150+
member firms nationwide
Law Offices of David A. DiBrigidaBennerotte & Associates, PAMark Hurt Law FirmCarpenter & Lewis PLLCFranks, Koenig & NeuweltCowan & HilgemanCohen Injury Law GroupStech LawHoyer Law Group, PLLCLai & Turner Law Firm PLLCMerel Family LawKellogg & Van Aken LLP
MEMBER TESTIMONIALS

Real Results. Real Stories.
Directly From Law Firms Like Yours.

Take 5 minutes and hear directly from law firms why Matador is the #1 choice for legal marketing.

Marsh, Rickard & Bryan video
Ben Ford, Esq.
Ben Ford, Esq.
Marsh, Rickard & Bryan, P.C. · Personal Injury

It's almost like an extension of our firm.

Loos, Sabers & Smith video
Michael Loos, Esq.
Michael Loos, Esq.
Loos, Sabers & Smith, LLP · Personal Injury

My interaction with every single person on this team, without exception, has been exceeding my expectations.

Hoegen & Associates video
Frank Hoegen
Frank Hoegen, Esq.
Hoegen & Associates, P.C. · Real Estate, Business Law

In more cases than not, we are in position #1. We have had tremendous growth in call volume.

WHAT WE DO

Rank #1 on Google, ChatGPT, AI Overviews. We do all the work.

96% of people seeking legal advice use a search engine for help. Our Members rank for some of the most competitive keywords on the internet — without doing any of the work themselves.

GoogleSearch
car accident lawyer Chicago, IL
#1
dispartilaw.com
Disparti Law Group
Matador Member
ChatGPTAI answer
Who's the best car accident lawyer in Washington D.C.?
Here are highly regarded options:
1. Cohen & Cohen
Matador Member
AI OverviewsSearch
estate planning lawyer Alexandria, LA
✦ Overview — for estate planning in Alexandria, consider Theus Law, a local firm focused on wills, trusts, and probate.
Matador Member
Matador team reviewing a member's website
DONE FOR YOU

You run your firm. We handle everything else.

Matador handles all of the work to get sites to move up in rankings. You stay informed on the latest changes in search — but you never have to do any of the work.

✓Keyword & competitor research
✓Legal content, written for you
✓Technical code optimization
✓High-quality backlinking
✓AI-friendly website build or upgrade
✓Local Services Ads management
Get my free growth plan →
yourfirm.com
The Newman Injury Law website
ChatGPT
For a car accident lawyer near you, I'd recommend [Your Firm].
✓ Schema AI can read ✓ Mobile-first & fast ✓ Every lead tracked
AI-READY WEBSITES

We'll build you an AI-friendly website. Or make yours one.

Clients now ask ChatGPT, Perplexity, and Google's AI Overviews who to call. We build new sites — or rebuild the one you have — so AI search can read it, trust it, and recommend you. And every visitor who lands becomes a tracked lead.

  • ✓Structured data and schema markup AI tools can read
  • ✓Content written to answer the questions clients actually ask
  • ✓Click-to-call, chat, and intake forms — tracked to signed cases
  • ✓You own the site, the content, and every account
New build
A new site, AI-ready from day one.
Upgrade yours
Keep your site. We make it rank and convert.
Get a free website review →
MORE WAYS WE GROW YOUR FIRM
SEORank #1 on Google for the cases you want.→ GEOGet recommended by ChatGPT & AI search.→ Website DevelopmentFast, AI-ready sites built to convert.→ Social Media AdvertisingTargeted campaigns, tracked to leads.→ Local Services AdsGoogle Screened, top of local search.→ Referral GenerationCases from the 150+ firm Co-Op network.→ Email MarketingStay top of mind with past clients and referrers.→ Intake CoachingScripts and training so more calls sign.→ CRM & Lead TrackingEvery lead followed from first click to signed.→
PRACTICE AREAS

Founded by a personal injury firm. Built for every practice area.

Each practice has its own keywords, intake, and case value. We plan spend around what a signed case is worth to you.

Personal Injury
Personal Injury Lawyer SEO →
Divorce & Family
Divorce Lawyer SEO →
Criminal Defense
Criminal Defense Lawyer SEO →
Estate Planning
Estate Planning Lawyer SEO →
Bankruptcy
Bankruptcy Lawyer SEO →
Immigration
Immigration Lawyer SEO →
Business Law
Business Lawyer SEO →
Real Estate
Real estate & property law →
Not listed?
We work with all practice areas →
LEAD INTELLIGENCE

Your leads dashboard. Every lead, every dollar, every signed case.

We're performance first. Spend is tied directly to ROI — every call, form, and chat is followed from the first search to the signed retainer. Our reporting is based on new quality leads and the cases they become.

Matador · Member dashboardILLUSTRATIVE
Spend
$25,000
Leads
142
Signed cases
19
Cost per signed case
$1,316
Return on spend
8.4x
Spend vs. signed-case value
SpendCase value
Month 123456
Live lead feed
JM
Car accident · Call 4:12
Google organic · "car accident lawyer"
✓ Signed
RT
Divorce · Form
Local Services Ads
In intake
AK
Estate planning · Chat
ChatGPT referral
✓ Signed
DS
Slip & fall · Call 1:05
AI Overviews
Not a fit
LP
Business law · Referral
Co-Op member referral
✓ Signed
Attributed to the source
Every lead tagged to Google, LSAs, ChatGPT, AI Overviews, or a Co-Op referral.
Followed through intake
Calls and forms tracked to signed, in intake, or not a fit.
Budget follows the cases
Each month we review rankings, calls, and new cases — and move spend toward what signs.
CASE STUDIES · 150+ MEMBERS

Results first.

View all case studies →
Carpenter & Lewis PLLC
1,947%

Carpenter & Lewis grew lead calls an estimated 1,947% with a rebuilt site, focused SEO, Local Services Ads and video.

Hoegen & Associates, P.C.
300%

Hoegen & Associates now ranks #1 for most of its target searches — with tremendous growth in call volume.

Robinson & Hadeed
132%

Robinson & Hadeed grew engaged visits from organic search 132% and reached page one across Tacoma, Gig Harbor and Kitsap County.

THE TEAM

Team of over 30 experts.

Marketers, attorneys, writers, and developers working to grow your firm — some from firms like Morgan & Morgan, others from big tech.

Founded by Wayne Cohen, one of Washington D.C.'s leading plaintiffs lawyers, the Co-Op was built around the business of law.

Meet the team ↗
Teammates at the Matador office entrance
Strategy session in the Matador office
The Matador team at the Santa Monica office
The Matador team at work
WHAT MAKES THE PHONE RING

We invest thousands of hours and millions of dollars answering one question.

With so much noise on the internet, and so many vendors offering contradictory information, it can be a daunting task to figure out what activities will make the phone ring. That's our whole job.

Get my free growth plan →
HOW IT WORKS

From first call to signed cases in three steps.

01

Free consultation

We analyze your website, content, and rankings — then map out how your firm can go from 0→1, 1→10, or 10→100.

02

We do all the work

60-day agreements at a fair price point — no long-term contract. Our team handles everything.

03

Monthly case review

Every month we sit down with you: rankings, phone calls and new contacts, and new cases.

As Seen On Edward Sturm

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OUR FOUNDER APPEARING ONUSA Today, NBC News, Washington Examiner, Good Morning America, Today
WHY MATADOR

What makes Matador different than every other marketing provider?

Matador is unlike every other marketing vendor you have ever worked with. Our sole focus is the art and science of new case acquisition – without any of the fluff.

The typical marketing vendor
  • ✕Ownership
    Their platform, their site (FindLaw, Justia, Scorpion)
  • ✕Contracts
    Locked into 12+ months
  • ✕Reporting
    Charts and traffic
  • ✕The work
    Often handed back to you
  • ✕Data
    One firm at a time
  • ✕Referrals
    None
  • ✕Eligibility
    Anyone who pays
Matador
150+ member firms
  • ✓You own everything
    Your website, content, and accounts — 100% yours.
  • ✓60-day agreements
    We earn it every 60 days.
  • ✓Signed cases, monthly
    Rankings, calls, and new cases — monthly.
  • ✓Done for you
    Handled by our team.
  • ✓Data from 150+ firms
    Keyword and revenue data from 150+ firms.
  • ✓Co-Op referral network
    Referrals between Member firms nationwide.
  • ✓Selective by design
    Site strength, backlinks and market size all count.
See if your firm qualifies →
INDUSTRY PARTNERS

Vetted partners. Member discounts.

Every Member should have the best services to run their firm. We vet each one first — then negotiate a discount on your behalf.

Clio
Clio
Practice management
CallRail
CallRail
Call tracking
Smith.ai
Smith.ai
Phone answering service
LEX Reception
LEX Reception
24/7 phone answering
Lawmatics
Lawmatics
CRM and intake platform
Lawbrokr
Lawbrokr
Intake software
Hona
Hona
Client communication software
Parambil
Parambil
Medical record review
CatalyzeX
CatalyzeX
AI consulting
Intaker
Intaker
Front-end chat software
Blazeo
Blazeo
Live chat
Lexamica
Lexamica
Case referral platform
QUESTIONS

Straight answers before you call.

Do I have to sign a long-term contract?+

No. The Co-Op does not require, or offer, long-term agreements. We engage in 60-day bilateral agreements — we make it worth your while every single month.

Who owns my website and content?+

You do. Members retain 100% of the intellectual property — your website, content, and all accounts such as call tracking and call answering.

How long until I see results?+

SEO often takes between 6 and 12 months to yield results. Each month we review rankings, calls and new contacts, and new cases with you.

Is my firm eligible?+

Not all sites can be accepted. We look at the strength of the site, its backlinks, the size of the market, and more. Unsure? Get in touch — we'll at least point you in the right direction.

Do I need to do any of the work?+

No. Matador handles all of the work.

What does it cost?+

A fair price point, based on your market and practice area. We walk through it on your free consultation — and there's no long-term contract.

FROM THE BLOG

Playbooks from the team.

Visit the blog →
Is your market still available? Call