When you have a project for which you need funding, crowdfunding can be an excellent solution, especially with the help of a crowdfunding expert from Matador Solutions. We have helped many entrepreneurs and creatives get their ideas on the map with our digital marketing acumen. Give us a call today for a free consultation and find out if we can help you too.
What Are Crowdfunding Platforms?
Though Kickstarter is probably the best known online crowdfunding platform, and arguably, the one that started the grassroots crowdfunding craze, there are other platforms as well. In fact, there are three main online crowdfunding platforms:
Crowdfunding is the process of raising funds for a project by collecting pledges from the general public and optionally provide a tier of rewards for those who donate. Very often, these happen online such as via the three platforms named above. This has emerged as an increasingly popular and viable method of fundraising that can eliminate the need for applying for bank loans. In fact, project creators using online crowdfunding generated more than $34 billion dollars in 2015.
Identify Your Target Demographics
Even before you post your crowdfunding project online, it’s important to understand who might want to invest in your product whether it’s a film, game, or other project. We can review your project information and provide valuable insight about the people who might be most likely to pledge funds for your crowdfunding.
Help You Reach Your Funding Goals
After we help identify those who will be more likely to contribute to your fundraising goals; that understanding will translate to a strategy for targeting those individuals with pledge rewards they will value. This in turn can further motivate them to contribute, or contribute a higher amount. Great rewards for donors can help them spread the word to friends and family about your project. That in turn can help create a positive momentum of crowd support and pledges.
Attract Supporters and Pledges
In order to attract donors, your crowdfunding campaign must interest potential supporters. An effective way to do this is to develop a strategy for the lifetime of your goal raising time period. This can include many things, including the following:
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