Rankings report, monthly client call, backlinking, intrasite linking profile review, metadata audit, TT/MD, HTML tagging, content adjustments, keyword assessment, GA review, SC index and cache, etc.
Tracking metrics (new client/customer/patient leads, etc.), heat mapping, bounce rate assessment, new inquiry form assessment, UX review, etc.
Developing and maintaining KPIs (key performance indicators) as well as other metrics to determine new client pipeline, etc.
Drafting blog/static content, amending existing content to match keyword assessment changes, etc.
Developing review posting process, preparing written or digital forms, collecting reviews, generating legal assignment, posting reviews, etc.
Managing Facebook, Twitter, Google+, etc., periodic posting, and related action items pertaining to the social media strategy, etc.
Monitoring online reputation, developing and posting content on minisites, setting SEO for minisites, etc.
Creating new sites or providing site changes to existing sites.
Developing/managing paid internet advertising campaigns across various platforms (Google, Facebook, etc.)
Using story generation across various online publications of national media (i.e., USA Today, NBC, WSJ, etc.) as well as local media
Periodic generation of various outreach digital media to maintain contact with clients/patients/customers, etc.
Keyword assessment, advertising implementation, video implementation, SEO implementation, etc.
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