Author:Matador Solutions

Is Your Online Reputation “Unstable”?

So, is it? How do you know, and why does it matter? I receive variations on those questions regularly, and the answer really is pretty straightforward. Let’s discuss what online reputation “stability” entails. What is online reputation "stability"? Something stable is “not likely to change or...

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Online Reputation Management for Plastic Surgeons: 9 Review Websites You Need to Know

Plastic surgeons face unique online reputation management challenges, primarily because their patients usually pay out-of-pocket (as opposed to with the support of insurance providers). Additionally, everyone has slightly different standards on what constitutes “good work,” so online reviews depend significantly on personal preference. Consequently, in...

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Yelp Reviews

Yelp is a hugely powerful marketing tool. Millions of people scope its pages daily to choose where they’re going to spend their money. It’s easy to check out what others say about any company or prospective purchase, so people do their homework. But Yelp is double-edged....

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