August 2013

Is Your Online Reputation “Unstable”?

So, is it? How do you know, and why does it matter? I receive variations on those questions regularly, and the answer really is pretty straightforward. Let’s discuss what online reputation “stability” entails. What is online reputation "stability"? Something stable is “not likely to change or...

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Online Reputation Management for Plastic Surgeons: 9 Review Websites You Need to Know

Plastic surgeons face unique online reputation management challenges, primarily because their patients usually pay out-of-pocket (as opposed to with the support of insurance providers). Additionally, everyone has slightly different standards on what constitutes “good work,” so online reviews depend significantly on personal preference. Consequently, in...

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