June 2013

Yelp Reviews

Yelp is a hugely powerful marketing tool. Millions of people scope its pages daily to choose where they’re going to spend their money. It’s easy to check out what others say about any company or prospective purchase, so people do their homework. But Yelp is double-edged....

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Getting Positive Reviews

Yelp can be great for business. An extra star rating leads to a 5-9% increase in sales. But a drop in ratings hurts just as much. What's worse, good reviews may be filtered out by Yelp's opaque algorithm, which screens reviews. Even if the odds are...

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Disclaimer

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